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13 July 2015

Red, White and Blue is the New Black

There was a time when people just assumed that their kitchen cabinetry and appliances would be built in the USA. Now we find foreign options to American brands invading the US market, I wonder if the American kitchen industry will go the way of the American steel, auto and home electronics…to some third world country and taking American jobs as well as the American Dream with it?

We, the American people, have been sold a “bill of goods”, that we can somehow maintain our standard of living by purchasing cheaper and good, not great, products, that were once produced here in the US, like cars, clothes, TV’s, phones, even food , now produced from some other country and that our lives will be better. I say, look around you and wake up!

There was a time that American steel, cars, TV’s and electronics were the cornerstone of modern technology and the envy of the world. And now we are willing to buy cheap imitations without once thinking about the ramifications of those actions. We have lost great companies and millions of jobs to other countries that will never come back.

We need to bring manufacturing back to America and we need to buy American products. Its patriotic…it’s the American thing to do...its the right thing to do.

My question is this…Does your client care if it is made in America? Do you care? Does it make a difference? Does “Made in America” still stand for quality, technology, craftsmanship, security and trust? I say “Yes…yes it does”, and we need to educate the consumer on the options they have to choose from and how there decision can and will effect the world around them.

I believe that we are ready for a consumer revolution to halt the tide of foreign imports and encourage consumers to buy American made products to stimulate economic growth and to keep American jobs in America.

For way too long, the American consumer has ignored where products are made and simply sought out products that they perceived to be cheaper without understanding or realizing that their decision to buy a cheaper, foreign product may have caused an American factory to close and that their dollars that would have gone to an American worker, went to pay a worker in China or India at a fraction of what an American worker would have earn. Most people would say, “I bought a good product for the best price and someone made a profit”…but here lies the rub, the worker in China did not pay taxes on his earnings to the US, nor did his employer, so nothing was paid into the system, which effects everyone here.

I say “enough!” and I draw a line the sand and issue this challenge to both consumers and manufacturers to “Buy American”. Buying something made in the USA is something to be proud of, it will make you feel good, and you are helping out the economy by keeping the money at home and protecting jobs here.

Will if cost more to buy an American product than a cheaper foreign item?  Most likely the answer will be yes…but you need to think of those few dollars more as an investment in America, as well as an investment in our future, our children’s future.

I believe in the power of the individual and that the choices we make can change the world. The revolution begins with you and the choices you make. I say choose wisely…choose American.

1 comment:

  1. Kevin, I agree with your sentiment, but in my opinion the clarion call is a few decades late. When America ruled the innovation marketplace it was because we incentivized education, science and exploration. Remember the Moon race? It created all those spin-offs. Think about Induction cooktops; an American invention that is now global common property because we let the patents run out in the late '80s.
    I would recommend to you Neil DeGrass-Tyson's testimony last year:
    He speaks directly to this issue, and advocates the goal of a manned mission to Mars to foster a new spirit of investment in the basics.