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07 July 2013

Dacor at Dwell on Design

Dwell on Design (DOD) 2013, the "uber" home and lifestyle show held each June at the Los Angeles Convention Center has come and gone.  Although I did not have the opportunity to attend this year, due to personal reasons, I had the honor and privilege to design and specify the booth for DACOR, the California based luxury appliance manufacturer.

The creative brief set out by DACOR was simple and to the point.  The 20 x 30 display area would be divided into two distinct kitchen environments representing the “yin and yang” of the DACOR production selection with a focus on their latest innovations and product offerings.

Innovation has been the foundation of Dacor since the early 60’s when founder, Stan Joseph, created the first self-contained ventilation system for the home kitchen.  This was followed by the revolutionary in-door barbeque, only to be topped by the first 30” wall oven, which now has become an industry standard.

Not one to rest on the laurels and triumphs of others, Steve Joseph, grandson of Stan and current President of DACOR, wanted to break with tradition and showcase DACOR’s new products in a kitchen setting so people could truly see the appliances in a real life setting.  Steve wanted a contemporary presentation that would reflect the DWELL on DESIGN theme of “Living in the Modern World”. 

The space was divided into two 15 x 20 spaces, one to feature the up-market, Discovery Collection and the other, the value-centric Distinctive Collection.  Instead of using kitchen cabinetry, we decided to create a kitchen landscape to use as a backdrop for the appliances.  The focus was to be on the appliances and not on the cabinetry itself.  So we created fronts only with no working doors or drawers.  For the Discovery side we selected a dark walnut Formica with a Formica Carrara marble counter.  For the Distinctive we selected the Formica Sol Yellow (3209) with a soft Wheat countertop.

Celebrity Chef and TV host, Brian Malarkey performed at a special presentation for members of the press and the A+D community.  So for the Discovery side we created the feel of a large, affluent kitchen with island.  The island would act as center stage for Brian to perform his culinary magic, so we included a live, 36” Renaissance Induction cCooktop.  The island included a 30” Renaissance Warming Drawer and 30” Discovery Micro-wave Drawer.  On the back wall to the right, we included the new Discovery IQ wall-oven with integrated Android tablet operating system that can be operated remotely from a smart-phone or tablet.  To the left we showcased the Discovery 48” French Door Refrigerator, as well as a built-in Discovery WineStation with under-counter wine storage.  The center-piece was a 48” Discovery Dual-Fuel Range with 48” Discovery Decorative Hood.

On the Distinctive side we created a loft-style kitchen with island.  This presentation featured the new Renaissance Induction Range with touch-controls and flush handle, giving the range a clean and contemporary look and feel.  To the left we displayed the 36” Renaissance French Door, Stainless Steel Refrigerator with Ice + Water in the Door.  On the right we included a stacked combination of Microwave, Single Oven and Warming Drawer.  On the Island we selected the Renaissance 30” Induction Cooktop with integrated Renaissance Raised-Vent element.

From all reports and feedback, it appears that DACOR at Dwell on Design was a huge success and that the product and presentation was well received by all.  To experience Dacor at Dwell, please visit the DACOR Face book page for additional photos and videos or check out dacor.com regarding the all the products mentioned above

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