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24 September 2012

The Tribal news from around the world


BLANCO, the innovative German sink and faucet manufacturer has taken a modern spin on the traditional "farmhouse" sink with the new BLANCO CERANA Apron Front sink. CERANA is BLANCO's first Fireclay sink in the U.S., made of a natural material that is highly resistant to shock, heat and chipping as well as discoloration.

The newest twist in modern design finds its roots in a practice first used in the late 19th century. Fireclay sink is created by using intense heat of over 2100 degrees Fahrenheit for up to 20 hours. BLANCO CERANA keeps the tradition alive while adding modern benefits of computer aided kiln production that keeps temperatures consistent for high quality control, a tight radius and a smooth non-porous finish that is extremely durable, plus easy to clean. The hand-finished CERANA combines artisan technique, high tech automation and a special recipe of fine granular materials, which give the ultra slim, sink its high mechanical strength.

"The luxurious BLANCO CERANA makes a statement on many levels," states Tim Maicher, Director of Marketing for BLANCO. "We're seeing the fusion of traditional and contemporary in kitchen design today. Comfort and durability blended with sophisticated styling. The same is true of CERANA. Today, age-old fireclay artisans blend computer engineering to take fireclay to the next level in slimness and functionality. CERANA is also uniquely reversible which allows a designer or homeowner the choice of installing it with a traditional rounded or contemporary contoured look.

What's old is new - translating material function and traditional beauty into today's modern kitchen."

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